![What Makes the Best Company Blogs Great [100+ Business Blog Homepage Designs Analyzed]](https://mktodyssey.files.wordpress.com/2019/11/what-makes-the-best-company-blogs-great-100-business-blog-homepage-designs-analyzed.png?w=560)
A company’s blog is often among the top 5 viewed pages of their website. A quick look through your Google Analytics account (Behavior Flow to be exact) and you’ll see just how many people check your blog’s homepage after having come across one of your blog posts via an external link or just through the Google search results.
Not all blogs are created equal though. Although they can be. To see exactly what the similarities and differences between business blog homepages are, I put together this visual outlook of the blog homepages of 100+ randomly chosen companies:
Note: I had a look in particular at content organization, design, CTAs, and types of content.
1. Adidas – GamePlan A
What’s good: clean, modern design, easy to start exploring content for new visitors
2. Adobe Spark
What’s good: focus on trending topics
3. Affinity Spotlight
What’s good: Staff Picks to help readers choose the best content, learning materials you can easily pair up with the product they sell, clean design
4. Airbnb
What’s good: clean design, focus on the users and what they sell
5. Animalz
What’s good: category distribution, easily distinguishable content (see podcasts)
6. Backlinko
What’s good: email sign-up form (main CTA) twice, testimonial, Essential Resources section
7. BambooHR
What’s good: category distribution, subscription button, fun/colorful images, featured content, reading time for every article
8. Baremetrics
What’s good: central subscription form, featured content
9. Ben & Jerry’s
What’s good: categories, popular content list, easy to share
10. Bespoke Cycling
What’s good: focus on the product, categories
11. Box
What’s good: categories, CTA to what they sell, strong highlights on the content they want to grow through the blog’s homepage
12. Buffer
What’s good: top podcast mention, featured content
13. Bullhorn
What’s good: featured content, blog search, categories, blog subscription CTA, webinar ad
14. BuzzSumo
What’s good: Highlights section to shift readers’ focus on their top content, brand-centric imagery
15. Canva
What’s good: educational content that references their product, featured article on top of the homepage
16. Chanty
What’s good: great featured images, top CTA for blog subscription, tags on blog posts, categories
17. Crunchbase
What’s good: featured content, engaging cover images, easily-accessible categories
18. Clearbit
What’s good: top CTA for blog subscription with proof of their current database
19. ClearVoice
What’s good: great featured images, top CTA, tags on blog posts, categories, search option
20. Clif Bars
What’s good: article categories, user stories
21. Constant Contact
What’s good: search bar, CTA for blog subscription, tags on blog posts, highlights for other resources (webinars and downloadable guides)
22. TRADECRAFT by ConvertKit
What’s good: engaging featured images, blog search bar, CTA for blog subscription, diverse content, blog categories
23. Copyhackers
What’s good: reading time, categories, featured article, educational content separated into a section for tutorials (perfect for copywriting beginners), search bar for easy access, ad for their services
24. CoSchedule
What’s good: simple featured images, CTA for blog subscription with proof of their audience, featured content, top right-hand corner dedicated to showcasing their product
25. The Daily Egg by Crazy Egg
What’s good: characteristic featured images, multiple CTAs for blog subscription, featured and popular content, top right-hand corner dedicated to showcasing their product, search bar, blog categories
26. Deliverect
What’s good: featured and popular articles, reading time
27. OH MY DISNEY by Disney
What’s good: colorful theme to match their brand, categories, easy to share, featured and popular posts, highlighted blog content subscription CTA, search bar
28. Drift
What’s good: top CTA for blog subscription with a statement of what you’re getting in return
29. Work In Progress by Dropbox
What’s good: various categories, featured content, nice imagery with a simple design
30. Duct Tape Marketing
What’s good: featured content, search bar, a separate section for popular articles, blog categories
31. Etsy
What’s good: central search bar for the blog, blog categories, featured content, simple top link to the main website, characteristic images, focus on what their users are selling
32. Evernote
What’s good: article categories, search bar, fun featured images, highlight on their top content, easy to share
33. Figma
What’s good: CTA to their main goal (Figma subscription), great cover images, featured content, blog categories, search bar
34. Fleep
What’s good: featured article, blog categories
35. Fundera
What’s good: blog categories, featured articles, CTA to their service, bonus points for making great content out of a not-so-fun topic
36. GetResponse
What’s good: featured content, a section for highlighting their best articles, search bar
37. Into The Gloss by Glossier
What’s good: blog categories, top CTA to their products, easy to share, characteristic images, featured and popular content sections, search bar
38. GoPro
What’s good: great article category distribution, engaging and characteristic featured images, featured article, strong focus on their buyers
39. Gusto
What’s good: characteristic images, search bar, blog categories, featured article, trending topics, nice mix of imagery and their special Q&A section, top CTA that leads towards their brand
40. Hatchbuck
What’s good: search bar, strong highlight on the content they want to promote, blog categories
41. HelloFresh
What’s good: different CTA for subscribing to the blog, blog categories, characteristic images that match their product, highlighted content, CTA to download their app, easy to share
42. HelpCrunch
What’s good: best cover images I’ve seen so far, blog categories, reading time, top posts, search bar, article categories
43. HelpScout
What’s good: perfect cover images, search bar, webinar CTA naturally placed among the other articles, blog categories, featured content
44. Highfive
What’s good: central CTA for blog subscription, blog categories, some good featured images
45. Hootsuite
What’s good: great featured images, lots of categories for their resources, trending posts, search bar, featured content
46. HR Cloud
What’s good: good characteristic images, blog categories, easy to share
47. Ahrefs
What’s good: great blog category organization, strong focus on their product, nice mention of their product at the top, featured articles
48. HubSpot
What’s good: strong main blog categories, bold blog subscription CTA (made extra easy since you can also join the list via Slack), featured and popular content, reading time
49. Ikea
What’s good: focus on their products and making it easier for buyers to use them, characteristic images, blog categories, search bar, filters, simple design
50. Intercom
What’s good: featured content, sign-up form for the newsletter, easy to share, great cover images, reading time, a variety of content (see podcasts), Explore More section to naturally lead you to their service, search bar
51. Inside Design by InVision
What’s good: strong blog organization with lots of different types of content, featured article, blog search, top CTA to their product, clean design, great images, top blog subscription call-to-action
52. The Warm Up by ClassPass
What’s good: natural images, easy to share, subscription CTA for the latest updates, featured article, blog categories, search bar, decent blog name
53. Leadpages
What’s good: featured content, popular posts, natural images, blog categories, search bar
54. Loom
What’s good: featured content, search bar, blog categories
55. Lyft
What’s good: featured content for the latest news, characteristic images, top CTA to their service
56. Mailchimp
What’s good: unique blog design and images, focus on the resources that matter the most for them, plenty of varied resource categories, focus on their clients’ success stories
57. MailerLite
What’s good: featured content, read time, blog categories, top CTA to join newsletter
58. Moosend
What’s good: resource categories, engaging cover images, a separate section for tutorials and the possibility for readers to choose their level when it comes to email marketing and landing page creation/optimization, easy to share
59. MeetEdgar
What’s good: featured content, top subscription box, filter option for topics in addition to a search bar, bottom right-hand corner free course gift
60. The Thread by Nordstrom
What’s good: clean design, separate section for popular stories, featured article, easy to share, blog categories
61. Moz
What’s good: blog categories, easy to share, good cover images, subscription box/CTA (although placed below the fold)
62. Envato Tuts+
What’s good: lots of categories and resource types to choose from (that’s their specialty), clean design, highlighted featured and popular resources, educational content put forward, search bar, top CTA to their main business goal (more subscriptions to their service), read time
63. Octane
What’s good: content categories and tags, highlight for their YouTube channel, [minus points for the stock images]
64. Omnisend
What’s good: featured content, easy to share, content categories, separate highlights for other resources they offer besides articles (see ebooks), central CTA to their product’s demo, content that’s focused on their product
65. OptinMonster
What’s good: central topic for the entire blog (see conversion rate optimization), side CTAs to their tool and newsletter, easy to share, blog topics, characteristic images
66. Orbit Media Studios
What’s good: featured content, central focus on the sign-up form, blog categories, search bar, you’re also first guided to an outline of their top blog posts so beginners in their field can easily know where to start, [not a big fan of their cover images though]
67. The Output by Peloton
What’s good: blog categories, focus on their community, search bar, featured content
68. Photolemur
What’s good: side and top CTA to their product, easy to share, read time, blog categories
69. PicMonkey
What’s good: representative images, blog categories, educational content, top CTA to the product, featured article
70. Planable
What’s good: highlight on top content
71. PlayStation
What’s good: engaging images, content categories ordered according to specific device, spotlights and trending posts, search bar
72. Pluralsight
What’s good: top CTA to their product, diverse content types, simple images, featured content and events, [the background color though makes it difficult to read]
73. Post Planner
What’s good: simply adorable images, blog categories, search bar, the possibility to sort articles according to the most popular ones, for readers who are looking for your top content, top subscription CTA
74. Salesforce
What’s good: top CTA to their product, central newsletter subscription call-to-action that includes what you’re going to get, categories ordered by industry, easy to share, popular article highlights, side CTA to buy one of their books so you can take your reading outside of the Internet, characteristic images, straightforward way of featuring a key article on top
75. SEMrush
What’s good: unique Wow-Score on articles, clean design with bold images, various blog post categories and tags, highlight section for the best weekly comment in an attempt to engage readers in addition to a ranking for commenters, search bar, button to send feedback and blog suggestions, educational content, strong accent on guest posting with a bright CTA, page for columnists, and top author ranking
76. Sendible
What’s good: clean design, blog categories, search bar, easy to share, side subscription box, free resource, and product demo CTA
77. Shopify
What’s good: characteristic images, central subscription CTA, featured stories of real people, resources section, various content types, search bar, side ad for their webinar series
78. Skype
What’s good: various blog categories, top CTA to download Skype (and some other products from Microsoft), search bar, featured content
79. Skillshare
What’s good: engaging images, central content feature, top CTA to try their service, blog categories, educational content
80. Slack (btw, they also feature some of their articles on their main homepage)
What’s good: characteristic images, blog categories, search bar, featured article, content that’s focused on their product
81. SnackNation
What’s good: top and side subscription CTA, side description of their service followed by a CTA to get your first free snacks (I mean who doesn’t want that?), popular posts highlight
82. Sony
What’s good: featured articles, separate section for press releases, reading time, easy to share, blog and news categories, hot topics section, search bar
83. Spigit
What’s good: blog article categories, easy to share, featured and recommended articles, central subscription box for the blog
84. Curiosity at Work by SurveyMonkey
What’s good: blog categories, top reference to their product followed by a CTA among the other articles, featured article, reading time, [a big minus for the stock photos]
85. SurveySparrow
What’s good: featured content, blog categories, unique way of displaying articles on a timeline
86. AWeber
What’s good: top mention of their product, educational content, search bar, blog categories, central CTA to a free resource
87. The Dog Bakery (or your typical small business blog)
What’s good: easy to share, characteristic images, blog categories
88. The Organic Center
What’s good: side feature of their cause ad some of their videos, easy to share, subscription CTA, side fun fact, props for the cause
89. TravelPerk
What’s good: blog categories, blog subscription CTA that mentions what you’re getting, bold testimonial from client to send readers to their service, featured content, [minus for the stock photos]
90. TunnelBear
What’s good: fun images, blog categories, featured article and recommended resources, side CTA to their service, [the bear is also an author]
91. Twitter
What’s good: filter option on blog categories, search bar, featured and hot articles, [the stock photos though]
92. Unbounce
What’s good: characteristic images, blog categories, featured content, easy to share, educational content, side subscription CTA and ad for their product
93. Venngage
What’s good: characteristic images, blog categories, featured content, search bar, side CTA for a free training opportunity
94. Ruby by Virgin Atlantic
What’s good: characteristic images, blog categories, search bar, modern design, featured image
95. Volusion
What’s good: featured content, various content types (see webinars)
96. Walmart (or your usual corporate blog)
What’s good: characteristic images that showcase their brand, multiple blog categories, featured news, search bar, top link to shop on their website, section with all the details you need to contact their media relations team
97. Wistia
What’s good: characteristic images, featured stories, search bar, various categories, top call-to-action to their product, various CTAs to their original series and other resources, clean design
98. WooCommerce
What’s good: educational content, top CTA to their product, [their design really needs an update]
99. YesStyle
What’s good: characteristic images, search bar, blog categories and archive, popular posts section
100. Beyond the Box by Zappos
What’s good: characteristic images, friendly newsletter subscription CTA, featured and popular articles, blog categories, search bar
101. Zendesk
What’s good: featured and popular articles, engaging and unique images, subscription box for the newsletter (with a promise that they’re fun), clean design
Summary of the key elements all great blogs have in common
- clean design
- featured or popular blog highlights
- customized article thumbnail images
- CTAs to their product or service
- educational content
- various types of content including articles, guides, podcasts, webinars, ebooks, etc.
- newsletter subscription box
- blog categories
- search bar
Let me know if you have other blogs you think I missed but nail their blog homepage when it comes to its design and organization. Stay sharp! 😉
Alexandra Cote 🚀 
Great Post
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