Author Archives: Alexandra Cote

I’ll go over why you might want to work with a fractional content marketer or advisor and how to choose the right person for the job.

I often talk to founders that are still in the process of understanding their target buyers. Most of them are confident in what their current ideal customer persona looks like. This assumption often sets you up for failure. That’s because we tend to have an ideal of what our target market looks like. But manyContinue reading “One More Look at Product-Market Fit and Standing Out”

Through these Instagram guides best practices, I’ll show you exactly how you can turn your Instagram guides into articles and resource lists people will want to share.

How often should you blog? I’ve taken my approach to analyze hundreds of blogs in order to get a realistic look at what our content schedules can look like.