I often talk to founders that are still in the process of understanding their target buyers. Most of them are confident in what their current ideal customer persona looks like. This assumption often sets you up for failure. That’s because we tend to have an ideal of what our target market looks like. But manyContinue reading “One More Look at Product-Market Fit and Standing Out”
Category Archives: Inbound Marketing
Instagram Guides Best Practices – How to Turn Your Posts into Articles Worth Sharing
Through these Instagram guides best practices, I’ll show you exactly how you can turn your Instagram guides into articles and resource lists people will want to share.
How Often Should You Blog? – Blog Post Frequency Recommendation
How often should you blog? I’ve taken my approach to analyze hundreds of blogs in order to get a realistic look at what our content schedules can look like.
How to Create an Editorial Calendar For Your Startup – A Quick Guide
How to create an editorial calendar. I’ve used my expertise and reached out to other content professionals to help you create a winning content editorial calendar.
B2B and B2C Case Studies – Who Does Them Right [Tips Included]
I’m having an in-depth look 40 B2B and B2C case studies to discover the common elements that make them not as boring as the others.
Alexandra Cote 🚀 