Alexandra Cote 🚀

Your Go-To Guide To Email Marketing For Hotels

82% of all travel bookings are made online.

This is all you need to know to understand how important your online email marketing strategy can be for your hotel business.

While you might already be familiar with how important doing hotel email marketing is, it’s now more imperative than ever that you know how to do it right too.

Through this guide, I’ll help you put together a step-by-step guide to creating your next hotel industry newsletter.

The benefits of doing email marketing for hotels

To establish your own goals for your hotel newsletter, you must first consider each benefit of email marketing. This will help you create your first list of elements to include in the next email series you’ll send to your future guests.

Here are the top 4 main benefits of email marketing in hospitality:

Drive revenue, profit, and awareness 😍 for your hotel

An email marketing campaign immediately extends your hotel’s online presence. By starting an email list you’re already creating a straight path to possible guests who are genuinely interested in your hotel or destinations. An email is in many ways similar to a one-on-one advertising experience. You’ve got your potential guest (commonly referred to as a lead) and your offer.

A perfect chance for you to put your best foot forward, highlight unique experiences, and differentiate yourself. All this results in extra revenue and possibly higher profits if you’re able to showcase your top-tier facilities. Add in a couple of contests or just an article that’s worth sharing and you’re instantly boosting the awareness of your hotel.

Some hotels even keep their hospitality newsletters online so you can check any updates at all times if you’re interested.

Note: For an optimal brand awareness campaign, combine your email and social media marketing efforts. Spread the Instagram love!

Showcase unique experiences or accommodation opportunities you offer

There’s a very slim chance that your future guests will check out every nook and cranny of your website for fun events, exclusive offers, optional trips, and all the like. Even more so when guests are working with an agency. They might now even know about that gorgeous room you offer with a private pool and seaside view.

Sending regular emails as a small reminder will help you get all these in front of them.

Are You Pretending to Love Work? – The Hustle Culture and False Expertise

Disclaimer: The comments below don’t apply to all workplaces and life situations. Change your tab if you’re a die-hard hustle supporter and come back in a couple of years.

A while ago I started a Reedit thread on how inhumane the hustle culture was.

Here’s what someone wrote:

My friends and I were talking about this today. Someone at his company committed suicide just last week and he’s still processing it.
We’re all working in tech in various fields and we were noting how fragile everyone’s mental health was. My UX designer is constantly in tears. My senior PM is often in the toilets crying.
I don’t think the picture is clear black and white, but I’m finding times much more stressful and when I look around me there’s a lot of anxiety and depression.

I hear news of workers committing suicide at work or on the basis of work at least weekly. But they happen DAILY if not hourly. Here’s a list of suicide rates by industry.

This alone without all the stress-related stats is enough to open our eyes to how huge the problem is. But are we aware of this?

I don’t have any numbers, yet from what I’ve seen, most of these people are over 30 which could mean they’ve been stuck in a rut for years and haven been postponing it. That’s just an assumption though but worth thinking of.

What we need to remember though is that these “numbers” and “percentages” are real people. Like you. Like me. Like us.

Low pay.

No job security.

Long work hours.

No free time.

Workplace bullying. [Yes, it’s still a thing.]

Overexertion.

High workloads.

Burnout.

All issues which start with management, specifically poor leadership. Not counting the 12.5/100,000 managers who are just slaves to the culture. I’ll get to this later.

It starts with a global system

Unfortunately, the current life system is keeping people stuck in jobs they don’t like and don’t want to do just because they need money. Simply put, they’re afraid they’ll go broke. In turn, they’re too scared to quit, too scared to say anything, to scared to keep living.

This also creates a false illusion that people are just obsessed with working.

A world where everyone is busy and everything they need to do at work is important. By nature, humans don’t value work alone. You love other things too, not just proactively contributing to the business world.

Life Advice, or How You Can Use It for Your Career

Or how everything you’ve ever been told is tied to your work.

But first:

A case against the 9 to 5

Live life your own way.

Do what you love.

Take time to spend with your friends.

Control your success.

All of these are crumpets of wisdom we’ve heard at some point, but how well do they apply for most of us?

We’re all ultimately caught up in a rat race for life or death, resorting to the typical 9-to-5 job that will make our rent and put food on the table.

So where can you fit in some freedom?

Truth is we’re all essentially different human beings. And it’s already a common fact that the same work schedule or environment does not work for everyone. I’ve previously tackled the issue of different career paths you can take in life and the same diversity applies when it comes to your schedule and life choices that gradually add up to help us fulfill our dreams.

⛅️

The original vision around the 8-hours of work/day was proposed to bring in balance (equal time for work, downtime, and sleep) and, believe it or not, it was much welcomed considering people were working 10+ hours. And in physically demanding jobs.

If we take a quick look at the past we can make a simple presumption that if people where working 10-18 hours/day during the Industrial Revolution, it’s really about time for a change to happen in today’s age too.

What kind of change?

Tilting the balance towards people’s wellness. No more trying to put work in perfect equilibrium with the rest of our lives. For many people, there just can’t be such a thing. 8 hours + a few more for commute and errands drains us day by day, leaving you with literally zero time to actually do something worthwhile for the remainder of the day.

There’s More Than In-Office and Remote Career Paths to Choose From

The general debate when talking about career paths is always around remote and regular office work.

But there are so many other opportunities people have already taken advantage of to improve their work lives.

Freelancing, entrepreneurship, side gigs, book writing, dog walking, recording audiobooks, volunteering, research studies, or just simply crafting something and selling it occasionally.

Just think about this yourself for a second or ask a couple of your friends. Most of them will have some kind of an idea as to what their ideal “way of making money looks like”:

“I want to work on an island.”

“I am a nomad at heart so I want to spend each year in a different country.”

How to Save Money When It Comes to Your Digital Marketing Efforts

The thing I like talking about the most is saving money. But instead of writing a boring post on how you can set aside 60% of your income, I decided to put together a quick guide to reduce the costs when creating your digital marketing budget plan.

Here are my best tips for reconsidering how you allocate your budget for marketing this year:

Do you really need that tool?

Everyone’s paying for editorial calendar tools, social media monitoring software, and even writing optimization or reporting add-ons. A small or medium business website won’t need to spend money for these.

There’s honestly only a few tools you’ll really require to run your marketing campaigns. Google Analytics (free), Google Docs (free), Google Sheets (free), an email marketing platform like Mailchimp (free up to 2,000 contacts), the MozBar (free), and a tool like Ahrefs or SEMrush. You can even do without the latter ones if you mix a bunch of other free tools like LSIGraph, Google Trends, AnswerThePublic, and SEO analyzer software like SEO Site Checkup, Alexa, SEOptimer, NeilPatel’s SEO Analyzer, PageSpeed Insights, Pingdom, or the Google Search Console.

Did you know that a larger percentage of the marketing budget for most companies goes into paying for software and not paying the employees?

The key is to pair them all together. Don’t worry though. You only have to do SEO audits every now and then to stay updated so this won’t take away much of your time.

You can also check out my visual guide to SEO if you’re not yet familiar with the field.

Or you can just use the default SEO audit option under your browser’s Developer tools:

Cool, so where do I keep my editorial calendar?