82% of all travel bookings are made online.
This is all you need to know to understand how important your online email marketing strategy can be for your hotel business.
While you might already be familiar with how important doing hotel email marketing is, it’s now more imperative than ever that you know how to do it right too.
Through this guide, I’ll help you put together a step-by-step guide to creating your next hotel industry newsletter.
The benefits of doing email marketing for hotels
To establish your own goals for your hotel newsletter, you must first consider each benefit of email marketing. This will help you create your first list of elements to include in the next email series you’ll send to your future guests.
Here are the top 4 main benefits of email marketing in hospitality:
Drive revenue, profit, and awareness 😍 for your hotel
An email marketing campaign immediately extends your hotel’s online presence. By starting an email list you’re already creating a straight path to possible guests who are genuinely interested in your hotel or destinations. An email is in many ways similar to a one-on-one advertising experience. You’ve got your potential guest (commonly referred to as a lead) and your offer.
A perfect chance for you to put your best foot forward, highlight unique experiences, and differentiate yourself. All this results in extra revenue and possibly higher profits if you’re able to showcase your top-tier facilities. Add in a couple of contests or just an article that’s worth sharing and you’re instantly boosting the awareness of your hotel.
Some hotels even keep their hospitality newsletters online so you can check any updates at all times if you’re interested.
Note: For an optimal brand awareness campaign, combine your email and social media marketing efforts. Spread the Instagram love!
Showcase unique experiences or accommodation opportunities you offer
There’s a very slim chance that your future guests will check out every nook and cranny of your website for fun events, exclusive offers, optional trips, and all the like. Even more so when guests are working with an agency. They might now even know about that gorgeous room you offer with a private pool and seaside view.
Sending regular emails as a small reminder will help you get all these in front of them.Continue reading “Your Go-To Guide To Email Marketing For Hotels”