I’m here to speak only the truth:
Most case studies out there suck.
Even professional case study writers seem to create them just for the sake of delivering something to their clients.
What does a bad case study look like?
It’s just that type of article or PDF file that’s literally a boring interview with your client. Always the same questions, never any true insights.
That’s why most people don’t read case studies anymore. They simply lack value while they focus on shooting their features and services forward all too often instead of educating and teaching readers how to use a product or service. So readers just drop the case study halfway through without even getting to the important part: the results.
I’ve literally gone through all B2B and B2C companies I could think of and selected the ones that nail their case studies.
The guide will focus both on the business and client segments since the mistakes case study writers make are roughly the same. I’ve also included customer success story examples and other unique ways of promoting a client’s results. The goal is the same in all cases.
From over 1,000 brands reviews, only 40 made the cut. Without further ado, here are the case studies that won’t make you yawn:
Case study tips:
• Stick to sharing only information and details that are necessary.
• Pair everything with a video.
They were my first case study “idols” so I had to start with them.
Customer success stories are everywhere on Mailchimp’s website and social media platforms. On their blog, videos [with their very own original series on YouTube], Facebook page, and other resources.
Let’s take a full look at one of their case studies:
Short. Sweet. Straight to the point.Continue reading “B2B and B2C Case Studies – Who Does Them Right [Tips Included]”