Remote work is constantly advertised in job ads as a top benefit you get from your next employer.
It’s more than just a simple benefit along many others though.
It’s a way of life after all.
What does remote work really mean?
Remote work is, first and foremost, a way of work and also a way of life we willingly opt for. It refers to the ability of a person to work from a different location or timezone than that of the other team members. At all times. Not just a couple of days/week. It’s by no means just one benefit, but rather a series of advantages (of course, along with its downsides) you get to bring into your life by going for this kind of work method.
If you’re looking for real remote work benefits that result from this choice, here’s a Twitter post that details the perks of working remotely in their truest sense:
While I love writing articles, I just dread putting together the perfect introduction. I don’t believe in a universal formula that you can apply to make it easier for you to write an effective blog post introduction. However, I assume there are certain things good introductions have in common.
So I’m having a closer look at 100+ article introductions to see if there are any similarities we can learn from:
Here’s a video version of the article:
Getting people to imagine
Oh, the power of imagination. Works like a charm every time for article introductions.
When you choose the title of your next article you’re faced with 3 choices:
Optimize it for search engines, or should I say “robots” 🤖
Write a human-friendly headline that will make people eager to click on your article from the millions of blog posts posted each day
Rack your brains to please both humans and robots ⚖️
Years ago, I didn’t pay much attention to the headings of my own blog posts. Mainly, because I focus too much on the content. But not thinking about writing an engaging headline was a big mistake.
So I took my previous headlines and ran a few searches to test them. And let me tell you, they needed a lot of improvement which is why I’ve changed them since then (of course, I made my choice I went with option number 1 mentioned above 😇).
CoSchedule’s Headline Analyzer is a tool that should help you write more attractive and convincing headlines and get more readers.
Let’s start with my best results from the headline analysis process:
How To Hire A Strong Ruby On Rails Developer
Simple and straightforward. Although not a very special headline, it appeals to the reader’s intent by offering a concrete promise from the very title of the article.
Great length. And a positive sentiment which is what I had aimed for:
A company’s blog is often among the top 5 viewed pages of their website. A quick look through your Google Analytics account (Behavior Flow to be exact) and you’ll see just how many people check your blog’s homepage after having come across one of your blog posts via an external link or just through the Google search results.
Not all blogs are created equal though. Although they can be. To see exactly what the similarities and differences between business blog homepages are, I put together this visual outlook of the blog homepages of 100+ randomly chosen companies:
Note: I had a look in particular at content organization, design, CTAs, and types of content.
1. Adidas – GamePlan A
What’s good: clean, modern design, easy to start exploring content for new visitors
Search Engine Optimization is not always clear for everyone. Some terms need more than just definitions and written examples. That’s why I created this list of 79 terms and tools relevant to SEO (in no particular order) and paired them all up with a relevant picture:
1. SERP (Search Engine Result Pages) – the place where all search results for specific keywords and websites are displayed according to their rankings
2. 404 error – a message that notifies you when a page can’t be found on a website
3. Search engine – a tool or software that helps you search for information on the Internet