Struggling with low views on your YouTube videos? Seeing a dip in your YouTube views despite having a good number of subscribers can be frustrating. But here’s the secret: It’s not just about the number of subscribers; it’s about attracting the right audience. Here’s how you can do it.
1. Focus on Your Audience Profile
Understanding your viewers is crucial. Don’t just focus on your subscriber count; delve into the demographics, interests, and behaviors of your audience. Create content tailored to their interests to attract more like-minded viewers. The right audience will naturally lead to more views, rather than just focusing on getting your current subscribers to engage.
What’s Next?
- Analyze Viewer Data: Use YouTube Analytics to get insights into your audience’s demographics and viewing habits.
- Tailor Content: Create content that addresses the specific interests and needs of your target audience.
What I Did
- I don’t yet have a consistent audience since I’m active in both the marketing and design space so instead, I focus on delivering the content the audience of a specific topic/keywords needs.
- It’s important to adapt to each audience level. For instance, beginners will prefer a highly detailed tutorial while advanced viewers will need you to skip the details.
2. Leverage Popular Video Trends
Your videos can appear in a viewer’s feed even if they’re not subscribed. Analyze your most popular videos and create similar content to attract these viewers. This strategy can help you expand your reach beyond your current subscriber base.
What’s Next?
- Identify Trends: Look at your top-performing videos and identify common themes or topics.
- Create Similar Content: Produce new videos that align with these successful themes.
What I Did
- I create videos for both popular topics and up-and-coming ones so I can get the chance to be the first to rank for a specific keyword.
3. Experiment with Different Formats
Don’t be afraid to try new things. Test different topics, video lengths, formats, and styles to see what resonates with your audience. Once you identify what works best, double down on those winning formats.
What’s Next?
- Try New Ideas: Experiment with various video formats like vlogs, tutorials, interviews, and live streams.
- Measure Success: Monitor the performance of these different formats using YouTube Analytics to see what gains the most traction.
What I Did
- I always try new topics and formats besides sticking with the ones that work best.
- I even tried [and it’s working with the right topics] entirely different industries.
4. Optimize Titles and Thumbnails
Catchy titles and eye-catching thumbnails are crucial. They’re often the first thing viewers notice, so make sure they stand out and accurately represent your content.
What’s Next?
- Craft Engaging Titles: Use compelling and descriptive titles that pique curiosity.
- Design Attractive Thumbnails: Create visually appealing thumbnails that grab attention and give a clear idea of the video content.
What I Did
- Tried out different formats for my titles and thumbnails.
- I’m always researching what the other videos targeting a specific keyword look like so my videos can stand out.
5. Engage with Your Audience
Engagement is the key to building a loyal audience. Respond to comments, ask for feedback, and create a community. Engaged viewers are more likely to return and recommend your channel to others, boosting your views.
What’s Next?
- Respond to Comments: Interact with viewers by replying to their comments, especially in the first few days after posting a video.
- Ask for Feedback: Encourage viewers to share their thoughts and suggestions to foster a sense of community.
What I Did
- Replying and liking worthwhile comments.
- Asking people to comment and leave their thoughts below at the end of the video.
6. Promote Your Videos
Promotion is essential for reaching a broader audience. Share your videos across different platforms and collaborate with other content creators to increase visibility.
What’s Next?
- Social Media Sharing: Promote your videos on social media platforms like Instagram, Facebook, and Twitter.
- Collaborations: Partner with other YouTubers or influencers in your niche to reach their audience.
What I Did
- I talked about my videos on LinkedIn.
- I featured some of the videos in other content I have such as articles and newsletters.
Alexandra Cote 🚀 