Alexandra Cote 🚀

Why Marketers Need to Build Wireframes

Marketers need to build wireframes.

There. I said it.

Wireframes are not just for designers. As a marketer, I’ve found them invaluable in two major scenarios:

Building and modifying landing pages
Designing or redesigning blog homepages, individual article pages, and other types of content

Why Marketers Should Embrace Wireframes

Wireframes are a crucial tool for marketers, offering several key benefits:

1. Clarifying Messaging and Copy Direction

Wireframes help to clarify the messaging, the reasoning behind it, and the goals. This becomes especially important when dealing with stakeholders who may question the choices being made. A wireframe provides a visual representation that can effectively communicate your vision and objectives.

Using Support Tickets in Your Marketing Strategy

One of the biggest hacks I have for getting your users and target customers is looking through support tickets.

I generally recommend either 30 minutes on a weekly basis or [if you prefer larger chunks of work like me] one day every 1-2 months [can be a quarter, depending on how much immediate feedback you need].

But, what do you pay attention to?

By regularly reviewing support tickets, you can gain a deeper understanding of your users and target customers. Here’s how to effectively integrate support tickets into your marketing strategy.

Why Support Tickets?

Support tickets reflect real-time interactions and feedback from your users. They highlight:

Recurrent Challenges: Identifying persistent issues that your users face.
User Workflows: Understanding common user journeys and touchpoints.
Sales Opportunities: Recognizing missed opportunities and areas for improvement in the sales process.
User Language: Capturing the exact language and terminology your customers use.

A Guide to Creating Better SaaS Newsletters

Read this as a manifesto for better SaaS newsletters.

Besides being a marketer myself, I’m subscribed to numerous newsletters from SaaS companies. So I noticed a recurring problem: many newsletters follow the same, unattractive structure. They often include a list of recently published content and product updates, which does little to engage or retain the interest of their audience.

The Problem with Standard SaaS Newsletters

1. Here’s What We Published Recently

Unless your brand has established strong thought leadership and features well-known subject matter experts (SMEs) as writers, this type of content can be unappealing. Readers generally seek value and insights rather than a simple aggregation of your latest blog posts.

2. Some Product Updates

While product updates are crucial, they’re not always what your subscribers are looking for in a newsletter. Most subscribers want actionable resources, hands-on tips, and valuable information, not a product pitch. Product updates are better suited for dedicated emails, in-app messages, and changelogs.

How to Use GitHub for Marketing

As a marketer, I use GitHub on a daily basis.

It’s one of the best research tools and I’ve got all the juicy secrets you need to start using it yourself.

Here’s everything you need to know about leveraging GitHub for marketing purposes.

Understanding GitHub

GitHub is a platform primarily used for version control and collaboration on code projects. Developers use it to host, share, and collaborate on code repositories. But beyond its core functionality, GitHub offers several features that can be incredibly useful for marketers.

Key Marketing Activities on GitHub

1. Product, User, and Competitor Research

If your target market includes developers, GitHub can be a goldmine for product and user research. Here’s how you can use it effectively:

Search Functionality: Use the general search function to find mentions of tools, products, and technologies. This can give you insights into what developers are talking about and what tools they are using.

How to Boost Content Efficiency with Data You Already Have

Fortunately, you probably already own a wealth of data that, if used effectively, can significantly enhance your content strategy. By understanding and leveraging the data you have, you can make your content work harder and smarter, delivering better results with less effort. This article will guide you through the steps to boost your content efficiency using data you already have.

Understanding the Value of Your Existing Data

Before diving into specific data points, it’s crucial to recognize the value of the data you already collect. This data provides insights into user behavior, preferences, and trends that can inform your content strategy and improve your overall marketing efforts.

Website Analytics

Website analytics are a goldmine of information. Key metrics to consider include:

Visitor Count: Understanding how many people are visiting your site gives you a sense of your audience size and reach.
Page Views: Identifying which pages are being viewed the most can help you understand what content resonates with your audience.