Oh, Instagram guides.
One more content opportunity to showcase your knowledge in the field and highlight your community. This time, free of all the SEO pressure. So you can write as naturally as possible and finally focus on educating without other restrictions.
From now on, you’ll want to consider how your Instagram posts will look like as you add them to a guide as well. Solid branding and similar topics are now key to reusing content within Instagram.
So if you’re already repurposing your articles or lists and turning them into social media posts, I’ve got good news. It’s that much easier and logical to create Instagram guides.
Whether you’re already running a successful blog or currently rely on your social channels alone, I’ll show you exactly how you can turn your Instagram guides into articles and resource lists people will want to share.
Create a series
If you already have a solid social media strategy in place, you might stick to some themes or series of posts. For example, Monday could be “Tip Day” while Tuesday is used for a product feature and weekend days are dedicated to showcasing customer stories. If you’ve been posting Monday tips on the same or similar topic, you can easily turn that into a guide.
The Parents Instagram account is doing that by referencing their posts on distinct topics like anti-bullying, back-to-school, or thriving as a family:
With this in mind, you’ll want to have multiple of your next Instagram posts around the same idea. Use Friday to share 6 new fashion trends, tips on coping with loneliness, or just a couple of productivity hacks. Then add them all up to put together your unitary guide.Continue reading “Instagram Guides Best Practices – How to Turn Your Posts into Articles Worth Sharing”