Many marketers are already using content generation tools that leverage AI to speed up content production and score better rankings.
For some, it works.
Most of the time, the results are insignificant.
A featured snippet here, a #1 ranking for a low-volume keyword, random traffic that doesn’t convert…
Fast-forward a couple of years. Imagine this:
EVERYONE is using AI for their content.
This is a pretty realistic scenario BUT it will only lead us to see more of that already boring content that’s taken over the top 10 SERP results for everything.
So, leaving the AI trend aside, what else can you do to make your content stand out in the future?
1. Go Big with Your Content
Creating content that goes beyond the ordinary can capture your audience’s attention and keep them engaged. By turning your content into an entertaining miniseries, complete with a storyline, episodes, and actors, you can provide a unique and memorable experience.
Getting started: Look at examples like 360Learning’s “Onboarding Joei” series, where they created a humorous and engaging video series about employee onboarding. Think about how you can apply a similar concept to your own content, transforming dry information into an entertaining format that tells a story.
2. Partner Up
Building trust with your audience is crucial, and one effective way to do this is by partnering with real people. Sharing genuine advice and insights from industry experts or influencers can add authenticity to your content.
Getting started: Identify key figures in your industry who can bring unique perspectives and expertise. Collaborate with them on content pieces, such as guest blogs, interviews, or co-hosted webinars. This not only adds credibility but also expands your reach by tapping into their audience.
3. Find Better Engagement Techniques
Engagement is key to making your content stand out. By encouraging interaction, you can foster a deeper connection with your audience and gain valuable insights.
Getting started: Don’t just publish and forget. Ask questions, create polls, and prompt discussions to boost engagement. Consider hosting workshops or live Q&A sessions around specific topics to encourage real-time interaction and feedback.
4. Focus on Consistency and Frequency
High-quality, consistent content can generate more buzz and attract more backlinks than a high volume of mediocre, AI-generated content.
Getting started: Aim to produce less but more impactful content. Focus on creating comprehensive, well-researched pieces that provide real value. This approach not only enhances your reputation but also increases the likelihood of your content being shared and linked to.
5. Get More Feedback
Feedback is essential for refining and improving your content. While AI can provide data-driven insights, it’s the unique perspectives from your audience, clients, and partners that can offer the most valuable feedback.
Getting started: Actively seek feedback through surveys, comments, and direct interactions. Use this feedback to adapt your content strategy, addressing the needs and preferences of your audience. Remember, feedback is a continuous process that requires ongoing attention and responsiveness.
6. Experiment
Sticking to the same old strategies can make your content predictable and boring. Experimentation can lead to new formats and approaches that make your content more engaging and effective.
Getting started: Try different content formats and techniques. Move beyond the traditional blog post or case study. Consider incorporating interactive elements, like quizzes or interactive infographics, to engage your audience in new ways. Don’t be afraid to take risks and try something completely different.
7. Explore AI-Resistant Formats
Certain content formats are less suited to AI generation and can stand out due to their human touch. Newsletters, for instance, require a personal and industry-specific touch that AI often lacks.
Getting started: Revamp your newsletter to provide real value to your audience. Instead of just listing updates, include industry insights, personal stories, and actionable tips. Make sure your newsletter is something your audience looks forward to reading.
8. Step Up Your Content Game
As content competition increases, simply creating content isn’t enough. You need to amplify your efforts to ensure your content reaches and resonates with your audience.
Getting started: For every major piece of content, consider a multi-channel promotion strategy. This might include a detailed blog post, an accompanying podcast, a video summary, a downloadable resource, and a comprehensive promotional campaign. Starting early with this integrated approach will give you a head start in a competitive landscape.
Alexandra Cote 🚀 