Creating content that resonates with your audience can be challenging. Four years ago, I filmed a video on how to write an article introduction, featuring top-notch examples.
The catch? The video was almost identical to the original article.
This approach worked well for the topic, attracting substantial traffic and serving as a lasting reference. However, there are not many videos out there on this specific topic, highlighting a broader issue: a lot of written content still lacks a video counterpart. But while reiterating an article in video format can be effective, it doesn’t necessarily support the article. Instead, it often overshadows it.
Here’s a refined approach to using videos to enhance your content, ensuring they complement rather than compete with your written work.
1. Highlight Key Points
Focusing on the most critical points or highlights of your article is an excellent way to create a standalone video. This method allows viewers to grasp the essential information quickly, providing value without overwhelming them with too much detail.
Example:
- Article Topic: How to write an engaging introduction.
- Video Content: Highlight three essential tips for crafting a compelling introduction, supported by examples from the article.
2. Provide a Summary
Start your video with a summary of the article. This concise overview helps viewers understand the main points and encourages them to read the full article for more in-depth information.
Example:
- Article Topic: SEO best practices.
- Video Content: A 2-minute summary of the top five SEO strategies discussed in the article.
3. Answer Common Questions
Use videos to address commonly asked questions related to your article. This approach not only provides additional value but also engages your audience by addressing their specific concerns.
Example:
- Article Topic: Social media marketing tips.
- Video Content: Answer frequently asked questions about social media algorithms, content strategies, and engagement techniques.
4. Feature Interviews or Webinars
Incorporate interviews or webinars to break down the text. Bringing in experts or conducting live discussions adds depth to your content and provides varied perspectives.
Example:
- Article Topic: The future of remote work.
- Video Content: A webinar featuring industry experts discussing trends and challenges in remote work.
5. Offer Behind-the-Scenes Insights
Give your audience a behind-the-scenes look into the creation process of your article. This can include the research process, interviews with subject matter experts, or even a glimpse into your brainstorming sessions.
Example:
- Article Topic: Employee engagement strategies.
- Video Content: A short video featuring your team discussing how they stay engaged and motivated.
6. Provide Practical Steps or Tutorials
Offer practical steps or tutorials related to the article’s topic. This hands-on approach helps viewers apply the information in real-world scenarios, enhancing their understanding and engagement.
Example:
- Article Topic: Content marketing strategies.
- Video Content: A tutorial on creating a content calendar, complete with templates and examples.
7. Show Real-World Applications
Illustrate the concepts discussed in your article with real-world applications or examples. Case studies and success stories can be particularly compelling in video format.
Example:
- Article Topic: Effective project management.
- Video Content: A case study of a successful project, detailing the strategies and tools used.
8. Add Credibility with Expert Interviews
Enhance the credibility of your content by including interviews with experts. Their insights and experiences can validate your points and provide additional authority to your article.
Example:
- Article Topic: Financial planning for small businesses.
- Video Content: An interview with a financial advisor discussing key strategies for small business owners.
9. Simplify Complex Concepts
Use videos to simplify and illustrate complex concepts discussed in your article. Visual aids, animations, and diagrams can make difficult topics more accessible and engaging.
Example:
- Article Topic: Understanding blockchain technology.
- Video Content: An animated explainer video breaking down how blockchain works in simple terms.
What else would you do?
Integrating videos into your content strategy can significantly enhance the value and impact of your articles. By focusing on these strategies, you can ensure that your videos support and complement your written content, rather than overshadowing it. So, next time you’re planning to create a video, consider how it can best serve your audience and reinforce your article’s message.
What other strategies have you found effective in using videos to support your content? Share your thoughts and experiences in the comments below.
Alexandra Cote 🚀 