Alexandra Cote 🚀

What to Do When AI-Generated Content Doesn’t Attract

Many marketers are already using content generation tools that leverage AI to speed up content production and score better rankings.

For some, it works.

Most of the time, the results are insignificant.

A featured snippet here, a #1 ranking for a low-volume keyword, random traffic that doesn’t convert…

Fast-forward a couple of years. Imagine this:

EVERYONE is using AI for their content.

This is a pretty realistic scenario BUT it will only lead us to see more of that already boring content that’s taken over the top 10 SERP results for everything.

So, leaving the AI trend aside, what else can you do to make your content stand out in the future?

1. Go Big with Your Content

Creating content that goes beyond the ordinary can capture your audience’s attention and keep them engaged. By turning your content into an entertaining miniseries, complete with a storyline, episodes, and actors, you can provide a unique and memorable experience.

Getting started: Look at examples like 360Learning’s “Onboarding Joei” series, where they created a humorous and engaging video series about employee onboarding. Think about how you can apply a similar concept to your own content, transforming dry information into an entertaining format that tells a story.

5 Things I’m Prioritizing This Quarter and Why You Should Too

As we navigate through an ever-evolving digital landscape, the way we approach content creation must adapt and innovate. This quarter, I’ve honed in on five key priorities that are pivotal not only for immediate success but for future growth as well. Here’s a closer look at what I’m focusing on and why these strategies should be on your radar too.

1. Experimenting with New Formats Based on Proven Successes

Why it Matters: Innovation is the lifeblood of content strategy. By taking formats that have worked well in the past and experimenting with new variations, you can uncover fresh ideas and insights. This approach allows you to test the waters with different types of content, be it interactive infographics, augmented reality experiences, or dynamic videos. Each experiment provides valuable data on what truly resonates with your audience, helping you refine your strategy for greater impact.

Implementation Tip: Start by analyzing your best-performing content. Identify the core elements that made it successful and brainstorm creative ways to repackage or enhance these elements. Whether it’s through a new medium or a different presentation style, the goal is to keep your content engaging and innovative.

How to Get More Views on YouTube [Even if It’s From Non-Subscribers]

Struggling with low views on your YouTube videos? Seeing a dip in your YouTube views despite having a good number of subscribers can be frustrating. But here’s the secret: It’s not just about the number of subscribers; it’s about attracting the right audience. Here’s how you can do it.

1. Focus on Your Audience Profile

Understanding your viewers is crucial. Don’t just focus on your subscriber count; delve into the demographics, interests, and behaviors of your audience. Create content tailored to their interests to attract more like-minded viewers. The right audience will naturally lead to more views, rather than just focusing on getting your current subscribers to engage.

What’s Next?

Analyze Viewer Data: Use YouTube Analytics to get insights into your audience’s demographics and viewing habits.
Tailor Content: Create content that addresses the specific interests and needs of your target audience.

What I Did

I don’t yet have a consistent audience since I’m active in both the marketing and design space so instead, I focus on delivering the content the audience of a specific topic/keywords needs.
It’s important to adapt to each audience level. For instance, beginners will prefer a highly detailed tutorial while advanced viewers will need you to skip the details.

Why No One Reads Your Content 👇

Let’s face it: As marketers, we have tools like Ahrefs that reveal just how poorly our competitors’ content often performs. Most of them have a few posts generating traffic, but the rest are just crickets 🦗🦗🦗. So, why isn’t your content doing well? Here’s a quick list of common reasons and actionable steps to improve.

1. Poorly Defined Audience

Issue:

Your content isn’t resonating because you don’t know who you’re talking to.

Action Step:

Refine your audience personas based on demographics, interests, and behaviors. But don’t stop there. Dig deep into truly understanding your audience’s needs, challenges, and preferences. Tailor your content to meet their specific interests and problems.

Content Gating: How to Approach It from a New Perspective

Content gating has long been a topic of debate in marketing circles. The classic question, “Should we gate our content or not?” often dominates discussions.

But as we move forward, it’s clear that companies need to adopt fresh, innovative strategies to gate content effectively while still providing value to their audience.

Recently, I filmed a YouTube video on how to protect PDF files from theft, and it got me thinking about the outdated content gating strategies many companies still use. Traditional methods like simple email sign-up forms might not cut it anymore.

To truly engage and capture leads, it’s time to think outside the box. Here are some innovative ways to gate your content while enhancing the user experience.

1. Interactive Quizzes

Instead of relying on the usual email sign-up form, consider creating engaging quizzes that provide personalized results. At the end of the quiz, offer the gated content as a tailored solution to the participant’s specific needs. This approach not only captures leads but also makes the process enjoyable and interactive for users.

What this content gating method can look like in practice:

Topic: Digital Marketing Strategies
Quiz Content: “Find Your Perfect Marketing Strategy” quiz that concludes with a downloadable PDF of advanced strategies based on the user’s responses.