Category Archives: Uncategorized

Marketers need to build wireframes. There. I said it. Wireframes are not just for designers. As a marketer, I’ve found them invaluable in two major scenarios: Why Marketers Should Embrace Wireframes Wireframes are a crucial tool for marketers, offering several key benefits: 1. Clarifying Messaging and Copy Direction Wireframes help to clarify the messaging, theContinue reading “Why Marketers Need to Build Wireframes”

One of the biggest hacks I have for getting your users and target customers is looking through support tickets. I generally recommend either 30 minutes on a weekly basis or [if you prefer larger chunks of work like me] one day every 1-2 months [can be a quarter, depending on how much immediate feedback youContinue reading “Using Support Tickets in Your Marketing Strategy”

Read this as a manifesto for better SaaS newsletters. Besides being a marketer myself, I’m subscribed to numerous newsletters from SaaS companies. So I noticed a recurring problem: many newsletters follow the same, unattractive structure. They often include a list of recently published content and product updates, which does little to engage or retain theContinue reading “A Guide to Creating Better SaaS Newsletters”

As a marketer, I use GitHub on a daily basis. It’s one of the best research tools and I’ve got all the juicy secrets you need to start using it yourself. Here’s everything you need to know about leveraging GitHub for marketing purposes. Understanding GitHub GitHub is a platform primarily used for version control andContinue reading “How to Use GitHub for Marketing”

Fortunately, you probably already own a wealth of data that, if used effectively, can significantly enhance your content strategy. By understanding and leveraging the data you have, you can make your content work harder and smarter, delivering better results with less effort. This article will guide you through the steps to boost your content efficiencyContinue reading “How to Boost Content Efficiency with Data You Already Have”