Alexandra Cote 🚀

Finding the right format for your articles is not always the easiest job. Mainly because there’s no such thing as a perfect blog post formula.

But nailing your content marketing strategy requires research and testing. Especially when you have to consider factors such as readability, grammar, SEO, uniqueness, value, target audience, and several others. 😱

To help you get a better look at what a proper piece of content should look like, I’ve put together this comprehensive list of the successful writing tips and articles from various industries:

Venngage – The Ultimate Infographic Design Guide: 13 Tricks For Better Designs

Start with a summary list of what you’re going to develop upon in the rest of the article:

This will be helpful for readers who want quick tips or might just want to look at a certain piece of advice.

Reference official reports or studies for a credibility and trust boost:

Lots of media examples (infographic samples in this case):

Helpful internal links:

Continue reading “Content Marketing – The Anatomy of Successful Content ✍️”

If you don’t want to spend money on expensive coloring books and you want to create your own book for relaxation, you can use Canva as a free graphic design tool and make your own coloring book for children or adults in just minutes.

I have prepared some easy steps for you to take when you create your first coloring book or pages:

1. Plan your coloring book.

Decide upon a theme, an approximate number of pages, your target audience (children, adults, or both), price, distribution channels, etc.

2. Set the correct size for your template.

The usual size of an e-book is 1,200 x 2,500 pixels, but it can vary according to your needs:

Also, you can choose from a series of pre-defined formats:

Pick a given template or start your own coloring book from scratch. Look for inspiration with Canva’s Design Templates.

Continue reading “How to Create Your Own Coloring Book with Canva – Design Tutorial”

Whether you are a parent, an educator, or anyone who’s working with kids, you might have previously looked for ways in which you can create educational or fun materials tailored to the needs of the children you’re sharing them with.

If you’re looking to create your own free book or e-book, you can use Canva to do just this and I have 4 quick steps for you:

1. Find a theme for your book.

Currently, Canva allows users to find even free photos and illustrations. For this tutorial, we are going to choose the “circus” theme.

Continue reading “How to Create a Free E-Book for Children With Canva.com in Just 4 Steps + “The Story of Life” E-Book”

Are you looking to find some of the reasons why your Google Ads (formerly known as Google AdWords) campaigns do not perform as well as you expect them to? Take a look at some of the reasons listed below and see what you can improve right now for better results.

You are not using all free functionalities Google Ads offers. See device adjustments, demographic targeting, ad extensions, or the more recent message extensions. Not all features are the right ones for your business, but it is up to you or your PPC manager to handle the testing and find the optimal solutions for the perfect ad structure for you.

Accidental clicks. People might click on your SERP ad simply by accident. This is something you can’t really avoid as people could be looking for what you are advertising but would rather not click on the ad. This is also an issue when your paid ad appears right above your very own organic link. You can only expect a user to know that you pay for every click and decide to go with the organic link instead.

Annoying ads. This is the case of remarketing as people are used to seeing your ad everywhere and coming across the ad once again on the search results page won’t make them trust you more. To solve this, limit the number of times your ad will show to a person who is involved in your remarketing process and test user reaction and interaction. Another mistake is retargeting someone who has already bought your product or used your services. Suppose the user who sees your ad for an online game you want to advertise is already playing the game on a regular basis. He/She may use the advertisement just to get back to the game. This does not generate any profit to you. The only way for you to save some of your clicks is by creating ads for advanced game/product features that are not being used by all players yet. Be aware that Internet users don’t trust most ads and people are still afraid to shop online.

Continue reading “The Many Possible Reasons Why Your Google Ads Campaigns Might Fail Without You Knowing”