Alexandra Cote 🚀

Creating content that resonates with your audience can be challenging. Four years ago, I filmed a video on how to write an article introduction, featuring top-notch examples.

The catch? The video was almost identical to the original article.

This approach worked well for the topic, attracting substantial traffic and serving as a lasting reference. However, there are not many videos out there on this specific topic, highlighting a broader issue: a lot of written content still lacks a video counterpart. But while reiterating an article in video format can be effective, it doesn’t necessarily support the article. Instead, it often overshadows it.

Here’s a refined approach to using videos to enhance your content, ensuring they complement rather than compete with your written work.

1. Highlight Key Points

Focusing on the most critical points or highlights of your article is an excellent way to create a standalone video. This method allows viewers to grasp the essential information quickly, providing value without overwhelming them with too much detail.

Example:

• Article Topic: How to write an engaging introduction.
• Video Content: Highlight three essential tips for crafting a compelling introduction, supported by examples from the article.

Continue reading “How to Use Videos to Support Your Content, Not Kill It”

Fractional content marketing leaders are increasingly attractive to companies because they have the ability to offer their services on a per-project basis. They’ve been able to build up their own brand and personal following through social media and other platforms, which makes them an attractive prospect for companies.

In this article, I’ll go over why you might want to work with a fractional content marketer or advisor and how to choose the right person for the job.

Continue reading “Why You Might Need a Fractional Content Manager”

I often talk to founders that are still in the process of understanding their target buyers.

Most of them are confident in what their current ideal customer persona looks like.

This assumption often sets you up for failure.

That’s because we tend to have an ideal of what our target market looks like. But many other times it’s just because of a low budget or time constraints that halt your research process.

So if you’ve got a product that fixes all issues you’ve ever had, don’t assume others will feel the same way. Even when they have a seemingly similar profile to yours.

How about we looked again at your positioning and if you’re really resonating with the right buyers?

Continue reading “One More Look at Product-Market Fit and Standing Out”

Oh, Instagram guides. 

One more content opportunity to showcase your knowledge in the field and highlight your community. This time, free of all the SEO pressure. So you can write as naturally as possible and finally focus on educating without other restrictions.

From now on, you’ll want to consider how your Instagram posts will look like as you add them to a guide as well. Solid branding and similar topics are now key to reusing content within Instagram. 

So if you’re already repurposing your articles or lists and turning them into social media posts, I’ve got good news. It’s that much easier and logical to create Instagram guides.

Whether you’re already running a successful blog or currently rely on your social channels alone, I’ll show you exactly how you can turn your Instagram guides into articles and resource lists people will want to share.

Create a series

If you already have a solid social media strategy in place, you might stick to some themes or series of posts. For example, Monday could be “Tip Day” while Tuesday is used for a product feature and weekend days are dedicated to showcasing customer stories. If you’ve been posting Monday tips on the same or similar topic, you can easily turn that into a guide.

The Parents Instagram account is doing that by referencing their posts on distinct topics like anti-bullying, back-to-school, or thriving as a family:

With this in mind, you’ll want to have multiple of your next Instagram posts around the same idea. Use Friday to share 6 new fashion trends, tips on coping with loneliness, or just a couple of productivity hacks. Then add them all up to put together your unitary guide.

Continue reading “Instagram Guides Best Practices – How to Turn Your Posts into Articles Worth Sharing”